Work
Selected work across audience strategy, AI deployments, and marketing operations. Most of it from inside the company our founder built, where every recommendation has to actually work.
Partners & collaborators
Case Study · Anchor Company
Ongoing
Our founder's anchor company. Cxmmunity Media is the leading Gen Z and multicultural media platform at the intersection of gaming, anime, and creator culture. We built the brand, the audience, the partnerships, and the operations end-to-end; today the company is a cultural home for millions of young viewers and a trusted partner for global brands. Backed by Live Nation Urban. The proof point behind everything we advise on.
cxm.co ↗Audience · Insights
Ongoing
We built the audience intelligence engine that helps brands reach Gen Z and multicultural consumers the legacy playbook keeps missing. Our work translates first-party community data and cultural signal into segmentation, positioning, and activation strategy that brand and marketing teams can actually use.
Strategy · Operator
Ongoing
A track record of helping brands and businesses lean into and tap new audiences to drive new revenue. We identify and activate emerging segments before the wider market catches on, then turn cultural intelligence and first-party data into the positioning, messaging, and go-to-market strategy that opens those audiences as durable revenue channels.
Advisory
Available
Available for fractional advisory, embedded sprints, and implementation-led engagements with mid-market marketing and ops leaders. Reach out via the contact page to discuss scope.